This ident was used when Ten realised that the younger market was it's best target. The graphics were preety basic, with no real theme. A lot of graphics were adapted from the previous ident's theme.
This was the first ident to use the round Ten logo, very similar to the logo used in the mid 80's. The word 'TEN' was implied to be an acronym for The Entertainment Network.
Ten revamped their whole identity in 1989 with 10 TV Australia. It was intended to bring Ten back to life from its then current struggling position, although it didn't work.
These idents are very nicely made, with the Ten logo appearing to be made out of glass. This was the only set of idents used for this logo, the shortest used logo Ten has had. This was the first '10' logo seen by people in Brisbane and Perth.
An ID from TEN10 Sydney, with the city's skyline in the background. Unfortunately no video of this ID, only a still. It would have been used sometime between 1975 and 1980.
TEN10 Late 70's
What looks like an updated version of the animated ID below, this TEN10 Sydney ID would have been used in the late 70's. Again, no video only a still.
TEN10 c. 1975
Used to introduce colour TV in 1975, this ID is the same as the black and white one before it but with added colour in the end scene.
